BMW LED Art Installation

content creation - SCENIC DESIGN

MEPTIK worked with SCAD to design and install an LED art installation at BMW's new facility in Greenville, South Carolina. As focal piece for the cafeteria of the new building, BMW wanted to illustrate the concept of vehicles being brought to life at the South Carolina factory.

The piece, titled Bloom, serves as a metaphor for creation, beauty, structure, and for individual parts coming together to form a single entity. In this piece, each flower evolves from an individual petal to form a complex, beautiful blossom. Referencing the colors BMW uses on its vehicles, the flowers represent each automobile’s transformation from hundreds of individual parts into a mesmerizing, unique whole.

The BMW factory also had a hand in bringing the piece to life -- the metal fascia surrounding the LED wall was painted the classic BMW black in the factory's paint shop.