Unlocking Creative Potential: 16 Best Use Cases of Virtual Production in Film and TV Content Production

Virtual Production technology comes in particularly handy in certain scenarios. Read the blog post to discover some of our favorites.

The Commercial for Thomas Rhett’s Radio Show “Where we started” on Apple Music - filmed and wrapped in under 4 hours

Virtual production is an innovative approach that combines real-time computer graphics and traditional filmmaking techniques to create immersive and visually stunning content.

It involves the use of advanced technologies, such as LED walls, visualization software, powerful media servers, motion capture, and camera tracking, to seamlessly blend physical and digital elements in real time. This emerging trend has gained significant prominence in the film and TV industry, transforming the way stories are brought to life on screen.

With its ability to enhance time efficiency, enable creative flexibility, and break the boundaries of traditional production limitations, virtual production is reshaping the industry and opening up new possibilities for filmmakers and storytellers.

Why use virtual production: 

With virtual production, filmmakers can create realistic or artistic film settings while reducing the need for physical sets, extensive location scouting, and costly travel expenses. 

The pre-visualization phase enables directors and the traditional art department to work with the Virtual Art Department to experiment with different lighting, camera angles, and set designs in real time, making adjustments on the fly to achieve their artistic vision before even stepping foot on set.

On the set itself, using an LED Volume, talent can see and interact with their virtual environment, enhancing performances and providing a realistic setting. Directors are able to essentially see the final shot on the spot, meaning in most cases only minimal adjustments such as color corrections and re-touches are needed in post-production. This not only significantly reduces the time in post, but also allows to address any upcoming changes in real-time, on the spot. Opposite to a green screen workflow, the light spilled onto talent and props using an LED Volume is desirable, adding to the overall look and feel of the scene. Glossy and reflective materials, such as in the shiny exterior of a car, are no longer of concern. 

This flexibility also extends to post-production, as virtual production streamlines the integration of visual effects and CGI elements, minimizing the need for extensive post-production work. 

Overall, virtual production empowers filmmakers to push boundaries, enhance storytelling, and deliver visually stunning content while increasing efficiency.

Best use cases for virtual production:

Virtual production can be applied to a wide range of shoots in the film and TV industry to enhance creativity and streamline production processes. But the technology comes particularly handy in certain scenarios. Below are some of our favorites: 

Sci-Fi and Fantasy: 

Create worlds that do or don’t exist. From distant planets to portals to another dimension to a magical forest with bioluminescent fireflies: Virtual production provides you with a blank canvas to dream up your own mystical realms, where the laws of physics do not apply.

Historical Periods: 

The ability to recreate historical periods with pinpoint accuracy and intricate detail is nothing short of revolutionary. Filmmakers can now immerse their audience in any historical era, capturing its unique essence and atmosphere with unprecedented accuracy. This includes replicating architectural wonders, fashion trends, and even the distinct ambience of a particular time period.

Vehicle Processing

Virtual production is ideal for vehicle procession scenes due to its precise control over choreography and camera angles, and real-time adjustments for lighting and reflections. Virtual production minimizes logistical challenges and can reduce costs associated with organizing vehicle processions, as it enables the creation of these scenes within the controlled environment of a studio. 

Epic Battles and Large-Scale Scenes: 

The world of cinema has long been enchanted by epic battles and large-scale scenes. From the Battle for Germania in 'Gladiator' to the Omaha Beach scene in 'Saving Private Ryan', these spectacular moments have delivered some of the most memorable cinematic experiences.The intricacies of simulating grand battles, crowd scenes, and massive explosions have been made exponentially easier with the use of virtual production. 

Outdoor Locations: 

The challenges of filming in diverse outdoor locations such as deserts, mountains, and oceans are familiar to any filmmaker. Location shoots often involve complex logistics, permits, significant travel expenses and unfavorable shooting conditions. The capability to recreate these landscapes and terrains virtually empowers filmmakers to tailor their environments to their advantage, creating safe and climate-controlled settings for their talent. 

Architecture and Interiors: 

Design intricate spaces from scratch or replicate existing structures, and ensure that every detail, from iconic landmarks to fictional interior designs, is crafted with precision and authenticity. Instead of dealing with permits and shutting down busy places like landmarks, restaurants, hotels, or retail stores for filming, you can now create digital replicas. This allows you to capture these scenes without dealing with logistical intricacies, making reshoots a straightforward process.

Weather and Natural Phenomena: 

Whether it's a hurricane's mighty winds, the aftermath of a tornado, or the serene silence of a snowstorm, virtual production can simulate these conditions with incredible authenticity. By replicating the unpredictable and violent nature of these weather phenomena, you can capture their raw power and beauty in a controlled, safe environment. This ensures the absolute safety of cast and crew, eliminating the risks associated with filming in real-world extreme weather. In the world of virtual production, you're not just battling the elements—you're mastering them.

Period Drama with Modern Twists:

Imagine the grandeur of an 18th-century palace, set against the backdrop of a futuristic cityscape. Or a medieval marketplace bustling with life, nestled within a digitally rendered alien landscape. These are the creative combinations that virtual production can make possible.

Through the use of cutting-edge virtual production techniques, you can insert modern backgrounds into period dramas, creating a visually striking contrast that breathes new life into familiar settings. This approach allows us to break free from the constraints of traditional period pieces and bring a vibrant, modern twist to historical narratives.

Dangerous locations: 

No location is off-limits. Craft scenes set in unpredictable or dangerous locations such as outer space, the deep sea, or hazardous environments—all without exposing your crew to actual risks. Imagine filming an epic spacewalk sequence against the backdrop of distant galaxies, all from the safety of a soundstage, or visualize capturing the mysterious beauty of an underwater city, with its unique inhabitants, without needing an actual submarine. Next, think about filming in a radioactive location, like the aftermath of a nuclear disaster. The eerie emptiness, the abandoned structures, and the haunting sense of desolation can all be recreated digitally, without any risk of radiation exposure.

Complex VFX-Heavy Sequences:

Due to its real-time integration capabilities, virtual production seamlessly blends live-action and digital elements. It empowers actors to interact with VFX components on set, enables complex camera movements, provides immediate feedback for adjustments, ensures realistic lighting, fosters creative experimentation, reduces time of extensive post-production work, and promotes collaborative efforts among the production team—ultimately enhancing the quality and efficiency of VFX-heavy scenes.

Stunts and Action Sequences: 

Advanced technology allows us to rehearse and refine dangerous stunts and action scenes in a controlled virtual environment before they are attempted on set. By simulating stunts virtually, we significantly reduce the risk of on-set accidents. Intricate maneuvers can be practiced safely, ensuring they are comfortable and confident before the actual performance. Every jump, punch, and explosion can be mapped out with pinpoint accuracy. This meticulous planning allows us to execute complex action sequences seamlessly, enhancing the overall quality of the production. 

Character Animation: 

Picture a character morphing from a humble human to a majestic creature all within a single frame. Advanced technologies, like the Invisible Solution by move.ai and disguise, enable the creation of realistic shape-shifts that add depth and intrigue to characters. Facilitating direct interaction between actors and virtual entities, actors engage in real-time with digital creatures or characters. By integrating animated characters into live-action scenes, we add a layer of depth and realism that captivates audiences.

Musical Performances

Creating immersive and visually captivating backdrops for music videos and live performances has become an integral part of the entertainment industry. Musicians and performers are constantly seeking innovative ways to merge their art with technology, enhancing their work and providing a unique experience for their audience. From mystical worlds to audio-reactive 3-dimensional graphics, artists can express themselves with unlimited creative freedom.

Changing Environments and multiple locations

Capable of designing a variety of environments, from futuristic cityscapes to ancient forests, virtual production supports shoots that necessitate rapid shifts between varied environments, such as sequences involving teleportation or time travel. Physical travel is no longer necessary. Any location, from bustling city streets to tranquil mountain landscapes, can be recreated right in the studio. This approach not only saves time but also significantly increases efficiency, making it a coherent and orderly solution. Virtual production technology is revolutionizing the way multiple location shoots are handled. It offers a methodical solution while allowing for unlimited creative possibilities.

Interactive Elements

Whether audio or motion reactive, actors and artists can interact with virtual objects that respond instantly, adding to the authenticity of the scene. These interactive elements not only enhance the authenticity of the scene but also offer filmmakers a powerful tool to capture genuine, unscripted moments. It's like catching lightning in a bottle — those spontaneous, genuine interactions that add depth and emotion to the story. 

In the final shot it’s hard to determine the line between what is real and what is Unreal.

Challenging Lighting Scenarios: 

Virtual production offers the ability to conquer intricate lighting scenarios with precision. Picture this: shooting a tense night scene in a virtual forest, where the moonlight filters through the trees in a captivating, cinematic manner. With virtual production, lighting elements can be adjusted in real-time, ensuring the ideal ambiance for every scene, whether it's the cozy warmth of a living room or the dramatic interplay of light and shadow in a high-stakes action sequence. Proficiency in virtual production empowers filmmakers to excel in creating visually stunning and complex lighting scenarios, enabling them to craft the exact mood and atmosphere they desire for their stories with unrivaled control and efficiency.


There are many use cases for Virtual production. Virtual production is changing the game in the film and TV industry, offering a plethora of opportunities for creativity and efficiency including designing intricate sets without physical limitations. From crafting scenes with rapid environmental changes, seamlessly shifting between settings, incorporating interactive elements into your scenes, fostering engagement, experimenting with challenging lighting scenarios without physical constraints, and eliminating the need for multiple location shoots, saving valuable resources.

In summary, virtual production opens up a world of possibilities for filmmakers, enabling creative visions to come to life while reducing costs and logistical complexities. It's not just a tool, but a gateway to the future of filmmaking.

Meptik And Emily Rowed

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